En Inglés:
http://www.acbio.org.za/index.php/media/64-media-releases/454-monsanto-forced-to-withdraw-unsubstantiated-and-misleading-advertising-claims-on-benefits-of-gm-crops-advertising-standards-authority-of-south-africa
| MONSANTO FORCED TO WITHDRAW UNSUBSTANTIATED ADVERTISING CLAIMS ON BENEFITS OF GM CROPS-ADVERTISING STANDARDS AUTHORITY OF SOUTH AFRICA |
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| Monday, 17 March 2014 13:30 |
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The Advertising Standards Authority (ASA)
of South Africa has today ordered Monsanto to withdraw its
advertisement on Radio 702 with immediate effect, wherein Monsanto
claims the benefits of GM crops. According to ASA, Monsanto’s claims
were found to be unsubstantiated.
The African Centre for Biosafety (ACB)
lodged a complaint to the ASA following an advertisement on Radio 702 by
Monsanto wherein Monsanto claims that GM crops “enable us to produce
more food sustainably whilst using fewer resources; provide a healthier
environment by saving on pesticides; decrease greenhouse gas emissions
and increase crop yields substantially.” The ACB was supported in its
complaint by Ms Judith Taylor from Earthlife Africa.
Monsanto was given an opportunity by ASA
to respond to the ACB’s complaint but was according to the ASA, only
able to provide the ASA with links to documents on its website but was
unable to provide, as it is required to in terms of South African law
governing advertising, inputs from an independent and credible expert
confirming the various studies that Monsanto relied upon showing the
ostensible benefits of GM crops.
“We are elated with this decision.
Monsanto has already been warned by the ASA as far back as 2007, that it
needs to substantiate its claims from an independent and credible
expert in the matter of GM Food/M Wells/ 8739 (18 June 2007) regarding
its claims of the so called benefits of GM crops. However, it appears
Monsanto does not have much regard for South African law as it is hell
bent on disseminating false information to the South African public, “
said Mariam Mayet, Executive Director of the ACB.
The ASA has warned Monsanto that “it
should ensure that it holds proper substantiation for its advertising
claims” or risk attracting further sanctions.
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